Blank has a background in gymnastics and cheerleading, and worked as a model for Venus Swimwear and Hawaiian Tropic. In 2006, Blank was signed to a contract by WWE and, after training in Ohio Valley Wrestling, she debuted on the ECW brand in June 2006 as 'Kelly Kelly'. Primarily appearing in a non-wrestling role, she was a member of Extreme Exposé with Layla and Brooke Adams. Beginning in late 2007, she began participating in more wrestling matches, and unsuccessfully challenged for both the WWE Divas Championship and the WWE Women's Championship on multiple occasions. In June 2011, she won the WWE Divas Championship, commencing a four-month reign. She left WWE in 2012, but has since returned for occasional appearances. On the Raw Reunion special on July 22, 2019, she pinned Gerald Brisco to win the WWE 24/7 Championship, becoming the first woman to win the title. She is an overall two-time champion in WWE.